91ƵAPP Teams With Motor Trend on “HOT ROD Garage” Web Series
91ƵAPP Teams With Motor Trend on “HOT ROD Garage” Web Series.
Anyone who has a love for fast cars and cool custom jobs knows “Roadkill,” a Motor Trend-produced web series available exclusively on YouTube. Now, Lincoln is partnering with Motor Trend to produce “HOT ROD Garage,” a new web series that brings you a hands-on, high-energy look at the automotive industry featuring “Roadkill” hosts Mike Finnegan and David Freiburger.
"We're excited and honored to be presenting 'HOT ROD Garage' with Motor Trend," says Piper Jameson, Lincoln's CMO and Executive Vice President. "This series covers topics in an engaging way that speaks to an audience that loves cars, and it reaches them via a medium on which they're very comfortable."
Each episode of “HOT ROD Garage” will include segments featuring technical tips presented by Lincoln instructors and graduates, along with step-by-step how-tos, product evaluations, and question-and-answer sessions. The vehicle buildups include cars from HOT ROD, the “Roadkill” series, and throughout the performance car industry. Each episode also features appearances by the HOT ROD Garage Band, featuring HOT ROD Magazine Publisher Jeff Dahlin.
"HOT ROD Garage," presented by 91ƵAPP, premiered on YouTube.com/MotorTrend on May 22, 2014. subsequent 2014 episodes will air June 19, July 17, August 7, September 4, October 2, October 30, November 27, and December 18. The entire "HOT ROD Garage" playlist can be found .